Google analytics is a free tool. When user connects google analytics with website or app , it provides a lot of information in report format. It tracks information like website traffic, demographic and conversion. With the help of
tons of data, you can measure performance, define next goal and optimize the
digital marketing techniques accordingly.
How Google Analytics works?
Firstly user have to open account on Google Analytics. Then user have to insert Tracking code on each page of the website. Then
You can track data like how many visitors visit your site, their session and
Behavior, device on which user is browsing. Tracking code collects the data and send it to the Google Analytics. Google Analytics then converts this data into report and send it to the business owner.
Google Analytics has so many important features. Some of them as follows.
1.It provides audience information like their location, browser, their session on website, how many pages user visited.
- Conversion Tracking : helps business measure the effectiveness of the channel and campaigns.
- Ecommerce Tracking : It get reports on how your website or online store is doing?
- Custom reports
- Create reports that are easy to access and share with others who have access to Google Analytics
By using google analytics reports you can identify the most profitable segament. By using detail data analysis you can decide the goal of your business and the strategy to gain more profits from those segments and optimize the strategy for low profitable segments.
“The goal is to turn data into information and information into insight”
Google analytics is very important in identifying audience , their behaviour , decide and achieve the goal of the business. It is very easy to use. Though you are newbie in digital marketing world, Using Google analytics you can succeed in competition.
